Google Base: guerilla zone for annoyed customers…

Joho the Blog: It’s getting harder to hide from your customers

Go to Google Base and search for “gold’s gym” (no quotes required). (Clicking here will perform the search for you.) The first entry, at least today, is from Mark Dionne who provides Gold’s corporate address, information that Gold’s Gym doesn’t like to make public, perhaps to ignore letters from unhappy customers such as Mark.

Hadn’t thought of the “democratic” angle Google Base. I’d seen it simply as a promotional vehicle, but this is neat.

For good companies, yet another place to monitor for reputational attacks. For crap companies another way for activist, hacked off customers (ex-customers?) to promote their disgruntlement even higher than you promote the empty promises of services…

However you view this it’ll be interesting to see how Google plans to moderate this or offer redress…

http://www.hyperorg.com/movabletype/mt-tb.cgi/3807

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