e-Consultancy and cScape’s 2009 Customer Engagement Survey

The third annual cScape/e-consultancy survey on Customer Engagement has been published, and it’s one of the biggest samples to date.

You can see the press release and e-consultancy’s version, but you should also mosey over to cScape’s Customer Engagement Unit to see Richard Sedley’s introduction and to request a ‘designed’ version of the report You can also flick through the report via the Issu embedded pdf.

My small contribution was piece on Sustaining Profitability in a Challenging Retail Climate, and it’s therefore a pity to see that only 51% of the sample are focusing more on customers as a result of the downturn/recession.

An interesting report and certainly food for thought as marketers in particular think through how they’ll make their targets next year – surely a ruthless focus on converting “purchasers” to “customers” and sustaining meaningful commercial relations will come to the top of the list?

The following posts may be related:

1. e-consultancy event doodles: Ian Jindal Well, this sure beats filling in the feedback form!...
2. Inspiration Index – MyDeco takes the top spot in the “Customer Experience” dimension of IRII Inspiration Index - MyDeco takes the top spot in the...
3. Stunning ‘online’ customer service: SerenataFlowers.com Two things came together: hearing Peter Ahl (MD and founder...
4. 10 years’ worth of direct mail: survey The Letterbox Factfile : E-consultancy.com Quoth e-consultancy: Interesting study on...
5. e-Consultancy post: ” Web 2.0 needs to lose the social software thing, please “ Web 2.0 needs to lose the social software thing, please...

Related posts brought to you by Yet Another Related Posts Plugin.