In No Particular Order

eCommerce, business, publishing, stuff… Ian Jindal’s weblog.

6 Other Comments

1. renaissance chambara | Ged Carroll - SEO, PR, reputation management revisited 3.3.09 / 10pm

   [...] challenge is not with measurement as a concept but in the actuality: Ian Jindal put it quite eloquently when I saw him speak at the Sense Loft last week. If you don’t get [...]
2. james warren 3.4.09 / 10pm

   ged, you’re right of course. i was just trying to be controversial – although i think there is an element of truth to it. to mat’s point, we pr-types obsess about measuring stuff, but often measure the wrong thing. influence, it’s a bight rugger… innit?

   This comment was originally posted on http://renaissancechambara.jp/)” rel=”nofollow”>renaissance chambara | Ged Carroll
3. admin 3.5.09 / 11am

   It is indeed James. But if it was easy everyone would do it

   This comment was originally posted on http://renaissancechambara.jp/)” rel=”nofollow”>renaissance chambara | Ged Carroll
4. Leo Rayman 3.17.09 / 2pm

   Ged, it is long overdue, the implications of “PR is Offline Search Optimisation”… are twofold.

   First, whatever discipline you are working in, you need to make your communications so memorable that when someone asks for a recommendation, your brand pops-up top of the list.

   Second, go for fame. However good your creative idea, if people don’t end-up talking about it, it won’t be driving successful ’searches’ for your brand – so make sure it’s talkable if you want word-of-mouth.

   I;m conscious that this refers to only part of your post. So there’s a somewhat fuller set of thoughts on it on my blog. Thx

   This comment was originally posted on http://renaissancechambara.jp/)” rel=”nofollow”>renaissance chambara | Ged Carroll