It was lovely to have an excuse to visit Brighton again, and a quick, chilly wander along the seafront with my new-old Minolta CLE and tack-sharp 28mm Elmarit-M and a roll of Fuji 1600 ASA (golfball-grain)… results shared in due course if acceptable – although do see the results from Paris last month…).

The venue was cosy and there was an interesting group – many digital agencies, a sprinkling of retailers and some software vendors.

The fun began (ahem) when we realised that there was neither a projector nor a screen available. A couple of frantic calls later and we realised that they were ‘lost’. Hmm. In the Hove lanes we could see into people’s Home Offices and so was tempting to have Craig push in a door and ‘borrow’ a 40″ plasma, however in the end the cafe downstairs lent us their menu blackboard and – drumroll – a piece of chalk!

So – with the support and chuckles of the assembled, alcohol-fuelled crowd, I cracked on with a presentation with the power of waving hands and – yes – chalk

It was a laugh and the questions from the audience were tough, robustly-put and really engaging. I had a great night.

Indeed, I _knew_ it was a cunning group by the way they took my demonstration of Google History to heart. I’d mentioned how APML and attention tracking were alive and with us, witness Google’s history (and showed mine, noting how one should be careful sharing this in case of compromising past activity!).

Anyway, after the presentation I left my laptop at the front for people to see some of the demos and realised that a couple of people were looking a little _too_ sneakily pleased with themselves (yes, you know who!).

Turns out that they’d indulged in a little guerilla history frigging, gently porn surfing (along with the kindergarden ‘reset home page’ routine) in order for this to appear in my history: excellent!

I know that an audience has taken my points to heart when we see this sort of behaviour I can teach them no more than this

During the evening we took a journey that looked at the phenomena that occur when ever-better structured data, metadata, behavioural data meets open, free exchange over increasing numbers of nodes. We then considered further possibilities – ‘epiphenomena’, if you will – and how these in short order would become indistinguishable from ‘magic’.

It was a great opportunity to think a bit beyond the pressing commercial exigencies of 2009 and envision the services we’d be engaging with in a couple of years.

If you’re interested in seeing the slides they’re online at Slideshare:

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2. Speaking: Sense Network and London College of Fashion It's been another busy speaking week. On Wednesday 25th I gave a version of my Epiphenomena and Magic presentation to...
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For the last couple of years I’ve presented at the “Digital Shorts” events in Manchester and sometimes Leeds (but this year ‘and Brighton’).

The events – organised by Econsultancy and regional partners – are an opportunity for digital marketers and ecommerce folk to meet for drinks and discussion based around a review of the Christmas/2008 trading and predictions of emerging trends.

2 years ago I said we were in denial about a recession; last year we covered social media platforms and rich media; while this year we’re going on a data journey where data + social + behaviour + exchange leads towards epiphenomena. Or ‘magic’ (since, as Arthur C Clarke said in 1961: “Any sufficiently advanced technology is indistinguishable from magic”).

If you’re going to be in Manchester let me know since I think we’ll ‘do dinner’ afterwards, while in Brighton it’ll just be beers and the late night train home!

Details of the events are on the Econsultancy shiny new website:

Manchester Digital Shorts, 4 February 2009

Brighton Digital Shorts, 11 February 2009.

Updates and echo-locating via Brightkite.

Digital Shorts – Retail, Christmas, Recession and Emerging Trends for 2009 | Econsultancy

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I started the week in Paris speaking at the ACSEL event on social media in eCommerce and then in London for the inaugural eConsultancy.com Alumni evening. Slides from both evenings are available on Slideshare by following the links to the blog posts.

In the next couple of weeks I have planned speeches at Digital Shorts in Manchester and in Brighton, all developing the themes of data, interaction and behavioural profile – from APML to Epiphenomena.

If you’re around ping me and let’s connect: either via www.twitter.com/ianjindal or via Brightkite.

Slides from the Digital Shorts evenings will be posted on ianjindal.com once given.

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