Tag marketing

Future of Digital Marketing: Keynote

I was really honoured to be asked to keynote at Econsultancy’s 2009 FODM in June 2009.  I’d spoken before and found the audience to be tough but receptive. It’s one of the more difficult speaking gigs of the year, I find, and there’s always a pressure to perform well (and Ashley commenting that there’s “no pressure” [...]

Nectar’s email: ’snowmail’ marketing quick off the mark

And so it came to pass, yea in the fourth hour of our confinement, that Nectar manage to get into their office and fire off an ‘if you’re snowed in you can still shop online’ email.
Impressive – and with a Valentine’s touch too.

Speaking at the Buy.at “Speakeasy”

Last Wednesday I was pleased to give the keynote at the Buy.at 5th annual “Speakeasy” event, held at 195 Piccadilly, home of the BAFTAs.
It was an eclectic gathering of a couple of hundred people: merchants, affiliates, programme managers and entrepreneurs in a very open, engaged forum.
I spend a lot of time talking to and writing [...]